The Next Leap In Productivity

Reviews:

These kinds of productivity principles are not mere theory. When we put these same principles into effect, our productivity went up more than we had thought possible. And our employee morale went up, too. It became easier to write code the right way and harder to make stupid mistakes. This new way of creating software makes it possible for us to concentrate on what we really want to do here at Cisco, which is to improve the Internet for everybody.

-- Andy Chessin, Senior Technical Lead, Cisco, Inc.

When people complain that technology is out of control, they often say that 'complexity is the problem' -- but Adam Kolawa invites us to look deeper, and recognize that the actual problem is the lack of a reliable, reproducible process for creating complex systems that work the first time. His call to action is aimed, not only at CIOs, but at CEOs and other business strategists who need to keep pace with the accelerating evolution of global markets. Don't read his book to learn more about IT; read it to change the way you think about empowering and transforming your organization.

-- Peter Coffee, Director of Platform Research, salesforce.com

Press Release:

Parasoft CEO authors crucial new book on IT productivity

Adam Kolawa introduces new concepts for overcoming critical challenges in productivity, efficiency and quality management

MONROVIA, CA - February 3, 2009 – Parasoft Corporation, leading provider of automated solutions and infrastructure services that improve software quality and the development process, today announced the availability of “The Next Leap In Productivity: What Top Managers Really Need to Know About Information Technology” (Wiley, 2009), by Adam Kolawa, Ph.D.

In the new book, Parasoft CEO Kolawa explains how companies can to survive in today's economy by making IT more productive. The improvements achieved in IT productivity can then be leveraged into improved productivity at the enterprise level and dramatic reductions in operating costs.

“Adam Kolawa's insight and charm really come through in this book. Let's face it…on Wall Street; you can't compete without great IT,” says Michael Cangialosi, Director, Barclays Capital. “Based on my own 20 years of IT experience on Wall Street, I can say that this book brings into sharp focus many of the key issues we face—doing more with less, resistance to change, governance of scarce resources, and regulation. However, even more importantly, this book provides non-geeks a roadmap about how IT works and how IT needs to be managed. I whole-heartedly agree with Adam Kolawa's point that an ‘enterprise leap in productivity’ is at hand. I truly believe that the firms which take this book’s concepts to heart will leave the others in the dust.”

Kolawa's productivity-boosting strategies address the challenges faced across today's economy. For example

Organizations dealing with layoffs will learn how to do more with less in order to keep operations going.
Financial institutions will learn strategies for merging infrastructures efficiently.
Manufacturers will learn how streamlining software development activities is essential for remaining competitive.
Organizations that require PCI, DSS and FDA compliance will learn how to achieve compliance as efficiently as possible.

The Next Leap In Productivity (ISBN- 978-0-470-39811-1), by Adam Kolawa, Ph.D. is now available on Amazon and at bookstores. For a book overview, please visit www.nextleapinproductivity.com or contact Erika Delgado at 626-275-2434

About the Author
Dr. Adam Kolawa is the co-founder and CEO of Parasoft, leading provider of automated solutions and infrastructure services that improve software quality and the development process. Kolawa co-authored “Automated Defect Prevention: Best Practices in Software Management” (Wiley, 2007) and “Bulletproofing Web Applications” (Wiley, 2001); he has also written or contributed to over a hundred commentary pieces and technical articles. In 2007, eWeek recognized him as one of the 100 Most Influential People in IT. Kolawa holds a Ph.D. in theoretical physics from the California Institute of Technology.

About Wiley
Wiley is a global publisher of print and electronic products, specializing in scientific, technical, and medical books and journals; professional and consumer books and subscription services; and textbooks and other educational materials for undergraduate and graduate students as well as lifelong learners. Wiley publishes in a variety of formats.

About Parasoft
For 20 years Parasoft has investigated how and why software errors are generated. Our solutions automatically prevent and eliminate errors by addressing their root causes. Whether you are delivering Service Oriented Architectures (SOA), developing mission-critical software applications, or supporting the evolution of legacy systems, draw on our expertise and award-winning products to increase your productivity and the quality of your applications http://www.parasoft.com

Media Contact:

Erika Delgado
Parasoft Corporation
(626) 275-2434 - Office
erika.delgado@parasoft.com









	Reviews: These kinds of productivity principles are not mere theory. When we put these same principles into effect, our productivity went up more than we had thought possible. And our employee morale went up, too. It became easier to write code the right way and harder to make stupid mistakes. This new way of creating software makes it possible for us to concentrate on what we really want to do here at Cisco, which is to improve the Internet for everybody. -- Andy Chessin, Senior Technical Lead, Cisco, Inc. When people complain that technology is out of control, they often say that 'complexity is the problem' -- but Adam Kolawa invites us to look deeper, and recognize that the actual problem is the lack of a reliable, reproducible process for creating complex systems that work the first time. His call to action is aimed, not only at CIOs, but at CEOs and other business strategists who need to keep pace with the accelerating evolution of global markets. Don't read his book to learn more about IT; read it to change the way you think about empowering and transforming your organization. -- Peter Coffee, Director of Platform Research, salesforce.com Press Release: *Parasoft CEO authors crucial new book on IT productivity* Adam Kolawa introduces new concepts for overcoming critical challenges in productivity, efficiency and quality management MONROVIA, CA - February 3, 2009 – Parasoft Corporation, leading provider of automated solutions and infrastructure services that improve software quality and the development process, today announced the availability of “The Next Leap In Productivity: What Top Managers Really Need to Know About Information Technology” (Wiley, 2009), by Adam Kolawa, Ph.D. In the new book, Parasoft CEO Kolawa explains how companies can to survive in today's economy by making IT more productive. The improvements achieved in IT productivity can then be leveraged into improved productivity at the enterprise level and dramatic reductions in operating costs. “Adam Kolawa's insight and charm really come through in this book. Let's face it…on Wall Street; you can't compete without great IT,” says Michael Cangialosi, Director, Barclays Capital. “Based on my own 20 years of IT experience on Wall Street, I can say that this book brings into sharp focus many of the key issues we face—doing more with less, resistance to change, governance of scarce resources, and regulation. However, even more importantly, this book provides non-geeks a roadmap about how IT works and how IT needs to be managed. I whole-heartedly agree with Adam Kolawa's point that an ‘enterprise leap in productivity’ is at hand. I truly believe that the firms which take this book’s concepts to heart will leave the others in the dust.” Kolawa's productivity-boosting strategies address the challenges faced across today's economy. For example Organizations dealing with layoffs will learn how to do more with less in order to keep operations going. Financial institutions will learn strategies for merging infrastructures efficiently. Manufacturers will learn how streamlining software development activities is essential for remaining competitive. Organizations that require PCI, DSS and FDA compliance will learn how to achieve compliance as efficiently as possible. *The Next Leap In Productivity* (ISBN- 978-0-470-39811-1), by Adam Kolawa, Ph.D. is now available on Amazon and at bookstores. For a book overview, please visit www.nextleapinproductivity.com or contact Erika Delgado at 626-275-2434 About the Author Dr. Adam Kolawa is the co-founder and CEO of Parasoft, leading provider of automated solutions and infrastructure services that improve software quality and the development process. Kolawa co-authored “Automated Defect Prevention: Best Practices in Software Management” (Wiley, 2007) and “Bulletproofing Web Applications” (Wiley, 2001); he has also written or contributed to over a hundred commentary pieces and technical articles. In 2007, eWeek recognized him as one of the 100 Most Influential People in IT. Kolawa holds a Ph.D. in theoretical physics from the California Institute of Technology. *About Wiley* Wiley is a global publisher of print and electronic products, specializing in scientific, technical, and medical books and journals; professional and consumer books and subscription services; and textbooks and other educational materials for undergraduate and graduate students as well as lifelong learners. Wiley publishes in a variety of formats. *About Parasoft* For 20 years Parasoft has investigated how and why software errors are generated. Our solutions automatically prevent and eliminate errors by addressing their root causes. Whether you are delivering Service Oriented Architectures (SOA), developing mission-critical software applications, or supporting the evolution of legacy systems, draw on our expertise and award-winning products to increase your productivity and the quality of your applications http://www.parasoft.com Media Contact: Erika Delgado Parasoft Corporation (626) 275-2434 - Office erika.delgado@parasoft.com